What is it about huge multinational pharmaceutical companies that makes them think the general public is congenitally stupid?

Case in point, the current flock of herpes treatment advertisements.

Nothing, I mean nothing makes a drug company happier ( yes I do understand that a human emotion can not be attributed to a non living entity, its a figure of speech ok ) than reoccurring product purchases.

This world sux sometimes.

PS. And no I dont have herpes. Not even cold sores :-)